our values: t.r.u.s.t
Our Philosophy is embedded in our values.
We see TRUST as the key success factor in creating successful partnerships & positive impact in the communities we serve.
MEET OUR PEOPLE
As a social entrepreneur since the age of 19, Cindy believes in the power of business & civil society in shaping change. With her rich experience in stakeholder management & community engagement, Cindy leads the team to create high impact partnerships to benefit the communities we serve.
She is an ASEAN Youth Award winner & the first Singaporean recipient of the Royal Commonwealth Society Associate Fellowship. She is also an active grassroots volunteer & was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2020 in recognition of her contributions by the President of the Republic of Singapore.
Co-Founder, Finance & Strategy
Joel Leong is a business consultant specializing in corporate restructuring, mergers & acquisitions & business management. He also sits on the board of several SGX-listed companies. As Co-Founder of Hide & Seek, he steers the company to achieve both its financial & strategic objectives.
Joel is an active volunteer in the grassroots movement. For his service & impact to the community, he was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2019 by the President of the Republic of Singapore.
Chief Enabling Officer
Wong Woei Luen
As Chief Enabling Officer, Woei Luen focuses on pioneering new initiatives amidst a challenging business environment. His experience working with SMEs, non-profit organisations & government-project teams provides him with strong entrepreneurship & leadership skills to lead the growth of Hide & Seek.
Having volunteered in the community for over 15 years & championed various causes, he was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2019 in recognition of his contributions by the President of the Republic of Singapore.
ADVISOR, COMMUNICATION & CULTURE
In his role, Joshua advises on the development of communications & people strategy for Hide & Seek. A keen advocate for diversity & inclusion, Joshua has experience working on projects that raises Singaporeans’ awareness of such issues in both the social & private sectors.
While he manages community initiatives, Edwin is also a national chess player representing Singapore in regional para-chess competitions. He is passionate about creating a more sustainable Singapore that is more inclusive towards persons with disabilities.
Creative & Media Lead
With a background in branding & business, Ana supports the team by building strong user experiences, developing cohesive creative outputs across media & ensuring alignment with the project’s voice. Her international experiences play a big role in her creative thinking & style. During her free time, she volunteers as a translator for marginalised communities.