Who We Are

Who We Are

An inclusive management consulting company, we are a social enterprise that is constantly seeking innovative solutions & impactful long-term partnerships to improve the quality of life of marginalised communities.


We believe that every individual has their unique talents & abilities. We want to empower them to realise their full potential.


A future where inclusivity is the norm, where individuals are recognized by their abilities.

our values: t.r.u.s.t

People are building the blocks with wording TRUST

Our Philosophy is embedded in our values.

We see TRUST as the key success factor in creating successful partnerships & positive impact in the communities we serve.


No one can do everything alone. It is through great teamwork that we achieve the impossible.


We respect each other's differences & the diversity of strengths they bring.


We always look at building people up & not tearing them down. 


We always put the needs of others above our own.


We need to transcend boundaries & social norms to create a lasting impact.


Co-Founder, Partnerships

Photo of Cindy Chng

Cindy Chng

As a social entrepreneur since the age of 19, Cindy believes in the power of business & civil society in shaping change. With her rich experience in stakeholder management & community engagement, Cindy leads the team to create high impact partnerships to benefit the communities we serve.

She is an ASEAN Youth Award winner & the first Singaporean recipient of the Royal Commonwealth Society Associate Fellowship. She is also an active grassroots volunteer & was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2020 in recognition of her contributions by the President of the Republic of Singapore.

Co-Founder, Finance & Strategy

Photo of Joel Leong

Joel Leong

Joel Leong is a business consultant specializing in corporate restructuring, mergers & acquisitions & business management. He also sits on the board of several SGX-listed companies. As Co-Founder of Hide & Seek, he steers the company to achieve both its financial & strategic objectives.

Joel is an active volunteer in the grassroots movement. For his service & impact to the community, he was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2019 by the President of the Republic of Singapore.

Chief Enabling Officer

Photo of Woei Luen

Wong Woei Luen

As Chief Enabling Officer, Woei Luen focuses on pioneering new initiatives amidst a challenging business environment. His experience working with SMEs, non-profit organisations & government-project teams provides him with strong entrepreneurship & leadership skills to lead the growth of Hide & Seek.

Having volunteered in the community for over 15 years & championed various causes, he was conferred the Public Service Medal (Pingat Bakti Masyarakat) in 2019 in recognition of his contributions by the President of the Republic of Singapore.


Photo of Joshua Ong

Joshua Ong

In his role, Joshua advises on the development of communications & people strategy for Hide & Seek. A keen advocate for diversity & inclusion, Joshua has experience working on projects that raises Singaporeans’ awareness of such issues in both the social & private sectors.


Photo of Edwin Tan

Edwin Tan

While he manages community initiatives, Edwin is also a national chess player representing Singapore in regional para-chess competitions. He is passionate about creating a more sustainable Singapore that is more inclusive towards persons with disabilities.

Creative & Media Lead

Photo of Anastasia

Anastasia Anette

With a background in branding & business, Ana supports the team by building strong user experiences, developing cohesive creative outputs across media & ensuring alignment with the project’s voice. Her international experiences play a big role in her creative thinking & style. During her free time, she volunteers as a translator for marginalised communities.


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